Wednesday, February 3, 2016

Tata to rename Zica car because it sounds like 'Zika' Virus!



Heard of the Zika virus? Well, here is a brief; Zika virus is spread to people through mosquito bites. The most common symptoms of Zika virus disease are fever, rash, joint pain, and conjunctivitis (red eyes). The illness is usually mild with symptoms lasting from several days to a week. Severe disease requiring hospitalization is uncommon. 

The World Health Organization declared the spread of the Zika virus a global public health emergency on Monday, with as many as 1.5 million Brazilians potentially infected with the disease, which is believed to cause microcephaly in babies in the womb, and had links to a rare immune disorder called Guillain-BarrĂ©.

The virus seems to be affecting the corporate world, as Tata motors on Tuesday announced officially that  the new Zica motor will get a change of name/rebrand before official launch.

In a statement, Tata said that it empathized with "the hardships being caused by the recent ‘Zika' virus outbreak across many countries" — including birth defects, limited lifespan, and possibly death
— and that "as a socially responsible company," it would rebrand the car before launch. A company spokesperson said last weekend that the virus had not been well known during the car's development, and the name has been in use since last November when promotions involving soccer star Lionel Messi began.

Learn more about the Zika Virus here!